| Photography / Transportation | ©2012-2013 ~finhead4ever |
The Journal Portal
Browse Journals |
Polls |
deviantART [dee·vee·un'nt·ART]
Keep in Touch!
|
Deviousness |
I see some people think this was an American car, but it was an international car with an American design built in England for the American market. In Birmingham, England Fisher and Ludlow built the bodies and Austin Motor Company made the engines and did final assembly. The design was done in the USA by Nash-Kelvinator based on a concept car named NXI (Nash Experimental International). Because of mergers/acquisitions it was a Nash, then a Hudson, then an AMC car. The original plan for mergers included Packard and Studebaker but S-P went their own separate way. IF the mergers had happened as planned, it would have combined Nash, Hudson, Studebaker and Packard under one corporate identity (with Kelvinator refrigerators and other kitchen appliances, like GM had with Fridgidaire in the 50s). I remember my aunt and uncle who owned a Nash also had a Kelvinator refrigerator (salesman: buy this Nash and I'll throw in a refrigerator!). Unfortunately all those brands were struggling and mergers of the weak usually don't last very long. But if there had been enough resources to properly organize and get some brand marketing under way it might have been successful, with Packard at the top of the marketing ladder competing with Cadillac.
Here's the complete history in Allpar: [link]
It'd probably fit, too.